Frequently Asked Questions
This is a short list of our most frequently asked questions. For more information or if you need support, please contact us.
You can have an unlimited amount of people on your subscriber list. But a better way is to organize the list, to sub-divide it into different interest groups, so you can create highly targeted campaigns.
One of the ways to collect email marketing addresses is to use opt-in tool on your website, so that your site visitors is able to sign up for your email marketing list. Once they’ve given you their address and do wish to hear from you, they can be added to your list. You can also add a sign-up box to your existing website so people can enroll online. Anyway, you should give the visitor a call to action, a reason to sign up for your offers. Consider point of sale subscriptions, whether online or offline. Link exchange can also be very valuable because its free, it’s easy and it drives traffic to your site.
Yes. The best way to resolve this trouble is to be very attentive to the email marketing list building, so that it would contain only legitimate opt-in clients. All you have to do is make sure all the people in your list have opted to receive email messages from you.
For such occasions you have to be ready to give this person the possibility to unsubscribe. Such option presupposes that you have to be ready to remove user’s email address from your database. It is very convenient to place the unsubscribe link at the bottom of any email they receive from you.
Sure. We propose services of creating unique email marketing campaigns without knowing any HTML.
The primary purpose of such email must be providing the transactional information. You still have the possibility to use commercial content in it. But be sure that it doesn’t compile more than half of total content. Otherwise it tilts the balance from transactional to commercial, and CAN-SPAM rules would apply. In particular, you would need to add a working unsubscribe link and physical postal address, which is never a bad practice for any message, transactional or not.
The average CTR for permission based email marketing is 7.2%. But keep in mind that your CTR will entirely depend on your list generation, targeting, use of particular techniques, and your offer type.
The average open rate for permission based email marketing is 27.5%.
The message you send should be really important, interesting and should provoke subscriber’s desire to be signed-in for a long term. A correct targeting and emailing list segmentation is good to in increasing the overall response to your marketing campaigns. Think over attractive subject lines. Give all subscribers the possibility to view your emailing by creating HTML and only-text versions of it. Be aware of breaking the Anti-Spam regulation.
Email marketing is a very timesaving tool in marketing that generates immediate results in just several hours.
Personalizing the message is a good way to emphasize your message in the recipient’s Inbox. Also be attentive the “from” line lists your company, brand or newsletter name. That will catch your reader’s eye too. Also you can announce the offer right in the subject line. To keep recipient’s attention on your message make sure the offer’s key elements appear in the first 50 or 60 characters.
The best way to determine it is to survey your subscribers via email as to what time of the day they would most like to receive emails and give them a half dozen time periods to choose from. You can also purpose your subscribers select the time period they’d like to receive emails when then subscribe.